What’s better, a product or partner?

As part of our initial engagement with a company in the sales process, one of their first questions to us usually sounds something like this: “Great, so can you give us a demo of all of the products and services you provide and how much they cost?”

And that’s when we stop the conversation right there. Why? Because if a company comes to us looking for us to provide them with a canned set of products and services, we’re probably not the best fit. Sure, we absolutely have a standard solution set that we provide to our clients in order to drive value into their wireless strategy, but it’s never the exact same solution from one company to the next.

After 16 years in the industry, we recognize that there is no such thing as an enterprise with a “typical” wireless environment. And since no two companies are the same, it makes zero sense for us to try to provide our clients with an identical product or service.

Instead, our goal is to provide a solution suite that is capable of adding tremendous value to our clients while also tailoring itself to their unique environment. In other words, we’re not selling a wireless expense management product; we’re selling a wireless expense management partnership.

Products and services are purchased and sold as needed with no true lasting value attached to them in most cases. Partnerships, on the other hand, are lasting, fruitful relationships in which both parties are engaged and benefiting now and in the years to come.

Want more information on what it means to partner? Call us at 512-615-7600 or email sales@mindwirless.com to schedule a demo today.

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